The elegant urban architecture of old Sana'a, Yemen.
Our goal is to build wood-fired systems that are efficient, long lasting, easy to use, good to look at (even for following generations), and at the same time are cost-effective. All these properties together can be addressed by the umbrella word elegance.
To have elegance as a goal is a way to see the customer and the product as parts of a greater whole. That whole is our biosphere which contains all life, and is therefore the basis for all economies. We are, above all, trying to build systems that enhance, and don't damage, the biosphere.